Cetaphil, manufactured by Galderma, has announced the launch of its first fully integrated consumer marketing campaign.

The campaign is called ‘Gentle Power’ and was created by the brand’s new agency, Cramer-Krasselt, to highlight the brand’s product formulations that are both gentle and effective for all skin types.

The TV, print and digital advertisements have a decidedly unique look that solely focuses on the skin, paired with statements that demonstrate how women balance the demands of their day-to-day lives with how Cetaphil products balance the day-to-day demands on their skin.

“Gentle Power makes an emotional connection with skin care consumers and also embodies the Cetaphil brand,” explains Stuart Raetzman, chief executive officer of Galderma Laboratories, L.P. and vice-president, North America. “We know, through speaking directly with consumers, that they want products to be effective while still respecting their skin. That’s why the Cetaphil brand offers a variety of skin care products that provide reliable solutions for all types of skin and conditions. Cetaphil products are the skin’s best friend, consistently supporting its best interests and acting as a stabilizing force in any skin care regimen.”

“The Gentle Power campaign highlights the special balance between the powerful skin care technology of Cetaphil products and their gentle formulation,” said Karen Seamen, president and chief operating officer of C-K. “Given their track record with dermatologists, we are proud to launch a campaign that will help the Cetaphil team become more active in direct consumer marketing.”